This is a great question and one we saw on message boards EVERYWHERE. The best answer, in my opinion, is based from the must-have book for entrepreneurs: The E-Myth. When you’re an entrepreneur and launching/growing your business, it takes 3 traits to grow a successful business: The Mechanic (the talent doing the work), The Entrepreneur (the dreamer), and The Manager (making business decisions that make the Entrepreneurs dream and The Mechanics talent move forward). Some people have all 3 traits, most have 1 or 2. So with this in mind, is building a website yourself being done because you are an experienced web designer with knowledge of SEO, Analytics, Marketing, etc., or are you checking a box? Are you trying to save money? Only you can answer that for yourself but I have one more: what’s your time worth? Is building a website taking away from the time you should be spending on putting your business entity together, meeting clients and providing your service? Answer: it is. We wouldn’t fix a car engine, we’d hire a professional. I would be able to pull up videos on YouTube or Patreon and learn what I have to do but it doesn’t replace the experience and know-how of WHEN I break it, I won’t know what to do. Building a website is the same thing. There are many templates and neighbors nephews who can slap together a website. But your website, your online presence is THE primary sale channel for any business, whether you realize it or not. If people can’t find you or they think your content is outdate or not relevant, are you willing to risk losing business because of it? I could be wrong, but that question seems rhetorical to me.
